Catalyst Fundart direction, campaign
The Catalyst Fund is a grant program of the Blue Cross Blue Shield of Massachusetts Foundation. It provides one-year grants to help community based healthcare organizations strengthen their capacity to expand access to health care, and is entirely funded by Blue Cross Blue Shield of MA employees. The Fund came to us seeking a fresh new campaign concept with the goal of increasing the overall number of employee contributions and support.
As a result of the “100% Goes In. 100% Goes Out. 100% Blue.” concept we developed with the Catalyst Fund, they doubled the dollar amount of new payroll deductions over last year’s amount, and saw a 50% increase in overall new revenue over last year’s contributions.