The Mercidentity, web
The Merc is a major real estate project in Waltham, MA. The mixed-use development will consist of three buildings, 27,000 sq. ft. of retail space, 269 apartments, a parking garage, and improved streetscapes. The entire block at the corner of Moody St. & Main St. in the center of downtown Waltham will be completely restored to resemble the historical Mercantile building that was there until 1979.
Immersion in research with the local historical societies helped inform a brand identity that reflects the industrial era of downtown Waltham and the early Mercantile building.
Project completed at Doerr Associates, Inc.