Blue Cross Blue Shield of MA Annual Reports


We led Blue Cross Blue Shield of Massachusetts in developing an overarching creative theme for their 2014 family of annual reports, collaborated strategically with their marketing teams and copywriters, and art directed photo and video. The result is 3 interlinked, responsive websites for Corporate Communications, Corporate Citizenship, and Diversity & Inclusion, rich in engaging interactive features and animation. The one-page website design yielded increased viewer engagement throughout this year’s report, in less than one month after launch, in comparison to their last year’s report website.

Annual Report Design
Creative Direction
Responsive Websites

Launch the sites →