The Merc is a major real estate project in Waltham, MA. The mixed-use development includes 3 buildings, 27,000 sq. ft. of retail space, 269 apartments, and improved streetscapes. The entire block at the corner of Moody St. & Main St. in downtown Waltham was restored to resemble the historical Mercantile building that was there until 1979. Immersion in research with the local historical societies helped inform a brand identity inspired by the industrial era of downtown Waltham and the early Mercantile building.